Fenix Commerce
The engines and systems I've personally designed and built as part of an event-driven commerce platform with 10+ modules, serving 40+ retailers. Numbers first, the full writeup is one click away.
Flagship · Agentic AI
I've personally built and shipped two production RAG copilots, and I'm building two agentic ones next. This site's chat assistant runs on the same pattern.
2
copilots shipped to production
2
agentic copilots in progress
Flagship · Scale
I built the engine that answers 'when will it arrive?' on live retail traffic, scaled it from 44M to 416M+ requests a year, under 150ms.
44M → 416M+
requests / yr scaled
sub-150ms
P99 latency
Flagship · Architecture
A high-volume enterprise pilot exposed silent data loss and Shopify auto-deregistering our webhook. I rebuilt ingestion event-driven on Kafka to fix both, for good.
60M+
orders / yr
80M+
fulfillments / yr
Post-Purchase UX · Revenue
Market research told me retailers wanted this. I built the business case into an architecture, then a revenue and loyalty engine on top of it.
67M+
page views / yr
8.5M+
holiday peak views
Product Delivery · Account Win
Built and shipped in 2 months to win an enterprise account we'd chased for 4 years. It expanded into a multi-product, multi-site customer.
2 mo
concept to production
150K+
returns processed
Proactive Alerts · Revenue
The tracking page was a pull model: a shopper had to go check it. Market analysis showed competitors pushing status updates, so I built that from the ground up.
35M+
notifications / yr
-95%
WISMO support calls
Retention & Conversion
Two configuration-driven coupon engines: one repairs trust after a late delivery, the other recovers an abandoned cart. Same rules pattern, two different problems.
2
coupon-trigger engines
Config-driven
no code changes to launch a rule
Streaming
A Kafka/Flink pipeline that normalizes carrier chaos (10+ networks, no two alike) into one schema.
680M+
tracking events / yr
10+
carrier networks
Rules Engine · Account Win
I found a retailer's 3PL silently upgrading shipping options it didn't need to. The savings case I built landed their first six-figure-a-month customer.
1.9M+
orders processed
10M+
carrier API calls
Data Platform · Sales Enablement
The same pipeline powers a product retailers pay for, and a data-driven sales tool that changed how we sell it.
Billions
records processed
5
pipeline stages (ES→S3→Glue→Athena→QuickSight)
Enterprise Logistics
I visited the warehouse to understand the problem firsthand, then built an entirely separate product and pipeline to onboard a major 3PL and its 100+ brands.
100+
retailer stores onboarded
1
major national 3PL